Hot Wheels unveils the tiniest and most expensive toy car. The tiny car is priced at $140000 from Hot Wheels, and this makes it the most expensive tiny toy car in the world today. The car was made in lieu of the 40th anniversary of Mattel’s cars.
The twenty-three carat bling-bling made this car the most expensive toy car. This car has 2700 black, white, and blue diamonds to cover the 18-carat white gold casing.
Blue diamonds were used to copy the Spectra frame of Hot Wheels while the white and black diamonds were used to coat the underbelly side. Rubies were used to glitter the brakes.
Beverly Hills famed celebrity jeweler Jason Arasheben, CEO and President of Jason of Beverly Hills, had designed this car, which is the most expensive one in Hot Wheels history. According to Arasheben, it was a dream project to work with Hot Wheels.
Multi-platinum recording artist Nick Lachey, who himself is a car enthusiast who grew up playing Hot Wheels toy cars, had unveiled the vehicle. It was expected that this car would be auctioned in the later part of the year to benefit Big Brothers Big Sisters, which is Lachey’s favorite charity.
Aside from the launch of the expensive toy car, Hot Wheels also announced that there will be a yearlong celebration for the forty years heritage of Mattel in the industry. Tim Kilpin, Mattel Brands general manager, said this year’s celebration would pay as tribute to Hot Wheels milestone.